La Rosa Holdings Sets a 1-for-6 Reverse Split for Tuesday, the Fourth Consolidation It Has Announced Since July 2025

by Jonas Halvorsen · September 4, 2026

Companies Reporter, The MicroCap Herald

La Rosa Holdings Corp. said on Sept. 3 that it will carry out a 1-for-6 reverse split of its common stock effective at 12:01 a.m. Eastern time on Sept. 8. The shares will keep trading on Nasdaq under the symbol LRHC and will move to a new CUSIP, 50172T509. According to the announcement, roughly 3.4 million shares outstanding will become roughly 569,000 before rounding effects.

Because Monday, Sept. 7, is Labor Day and US markets are closed, the consolidation takes effect at the start of the next regular session after today's.

The unusual feature of the disclosure is what it says about the company's standing with the exchange. "As of the date of this release, the Company has not received a deficiency notice from Nasdaq regarding its minimum bid price requirement," the Sept. 3 release states. The company frames the split as "taking proactive corporate action to ensure compliance," and says it is acting early to demonstrate its commitment to keeping the listing.

That is the third time this year the company has used that construction. Its Jan. 22 announcement of a 1-for-10 split, effective Jan. 26, carried the identical sentence about not having received a deficiency notice, and described the company as taking proactive corporate action "before any notice is issued." So did its April 16 announcement of a second 1-for-10 split, effective April 20.

Taken together, the four announcements set out a short and well-documented history. The first, dated July 2, 2025, described what the release itself called an "80-for-1 reverse split" effective July 7, 2025; the share figures in that release describe a one-for-eighty consolidation, cutting approximately 58.3 million shares to approximately 729,000. That release, unlike the three that followed, said the purpose was to regain compliance with Nasdaq's minimum bid price requirement and to reduce the company's public float.

The share counts disclosed at each subsequent step show how quickly the reduced count was rebuilt. After the July 2025 consolidation left roughly 729,000 shares outstanding, the January 2026 announcement put the pre-split figure at approximately 5.35 million, falling to about 535,000. By the April announcement the pre-split count was back to approximately 5.8 million, falling to about 583,000. By this week's release the pre-split figure was approximately 3.4 million. Each of those increases occurred within a window of roughly three to six months.

The four announced ratios multiply to 48,000-to-1 over about fourteen months. A reverse split does not change the economic value of a holding at the moment it takes effect: each holder ends up with fewer shares of the same underlying company. What the arithmetic does show is the scale of share issuance the company has undertaken between consolidations, and shareholders who did not participate in those issuances hold a smaller proportion of the company than they did before.

The Sept. 3 release says fractional entitlements will be rounded up to the next whole number at the participant level rather than cashed out, and that the split applies to shares issuable on exercise of outstanding stock options and warrants and on conversion of outstanding convertible securities. Instruments of that kind survive a consolidation with adjusted share numbers and exercise or conversion prices; the split reduces the count of shares they would deliver today but does not retire them.

The bid-price rule is not the only Nasdaq requirement the company has dealt with this year. In an Aug. 24 announcement, La Rosa said Nasdaq notified it on Aug. 21 that it was not in compliance with Listing Rule 5250(c)(1), which requires timely periodic filings, because its Form 10-Q for the quarter ended June 30 had not been filed. The company said it filed the report on Aug. 21 and that the matter was resolved, with compliance regained on Aug. 24.

That followed an earlier round on the same rule. In an Aug. 10 release, the company said Nasdaq had notified it on Aug. 4 that it regained compliance with Rule 5250(c)(1) after filing its Form 10-Q for the quarter ended March 31, and that the matter was closed.

The same Aug. 10 release disclosed a review of strategic alternatives. The company said its board is evaluating "potential transformational transactions, tuck-in acquisitions, additional partnerships, and divestitures of non-core and underperforming assets," and that it had terminated a non-binding letter of intent with Consensus Core Technologies Inc. after concluding the proposed transaction was no longer in the interests of the company or its shareholders. Chief executive Joe La Rosa said in that release that the company's priorities include regaining compliance with Nasdaq's minimum stockholders' equity requirement alongside refining its strategic direction and strengthening its operating platform.

That last point matters for reading Tuesday's corporate action correctly. A reverse split raises a quoted share price arithmetically and can therefore address a bid-price shortfall. It does not add equity to a balance sheet, so it cannot on its own cure a stockholders' equity deficiency. Those are separate tests with separate cure mechanics, and the company's own August disclosure identifies the equity requirement as an open item.

None of the four split announcements reports any objection by Nasdaq to the pattern, and the company said, as of the date of its Sept. 3 release, that no bid-price deficiency notice had been issued to it. Readers should nonetheless treat repeated consolidations, an open stockholders' equity question, a strategic review with no announced outcome, and a share count that has rebuilt after each prior split as the material risks in this situation. Convertible and warrant instruments that adjust through a split remain a source of future share issuance.

La Rosa Holdings operates a residential real estate brokerage and agent services business. Its shares are a speculative micro-cap security with a documented history of dilution and listing-compliance activity. Nothing in this article is investment advice, and The MicroCap Herald takes no view on the merits of the security.

The split is scheduled to take effect before the opening of the Sept. 8 session. This report is based on the company's own announcements; no figure here reflects trading during today's session, which was still open at the time of writing.